Investing in Technology to Move Your Business Forward

Yes, adopting new technology can often help you make more money or to cut costs. And that’s usually reason enough to prioritize an investment in technology for your business.

But seizing and maintaining a leading edge is another other important reason to prioritize new technology. So if your business needs a dose of innovation, these are four of the reasons you should invest in technology that we came up with, just for you:

1. Improved Quality of Service/Net Promoter Scores

If your business has a combination of office-based and field professionals, the right apps and tools can improve the whole team’s credibility, confidence, and customer service. Your customers will be impressed by the consistent, cohesive experience you can give them when dealing with your extended team, burnishing your reputation for innovation.

Picture this: Your sales rep is able to capture a customer’s needs with a tablet or smartphone during the discovery phase. Your technical team is then able to deliver services based on those established needs. There’s no need to frustrate the client by going through the same process twice. Everybody wins.

For real estate, architecture, legal, or medical organizations, information availability is especially vital. Reliable access to electronic documents like contracts, technical specifications, and/or engineering blueprints will save your team valuable time. Hello, efficiency!

Efficient service, combined with a consistent customer experience between sales, marketing and operations increases the likelihood that your customer will recommend your company. And achieving high marks on this important Net Promoter Score question will set you apart from your competition.

2. Risk Mitigation and Security

You can’t be on the leading edge of innovation when your data is at risk. Businesses that adopt Software as a Service, Infrastructure as a Service, or other web services reduce the prospects of a disaster. Cloud file storage and backup systems, email, and business applications can reduce your vulnerability to IT security breaches like:

  • Denial of service attacks
  • Network hacks
  • End point viruses and malware
  • Loss or theft of hardware
  • Data theft by terminated employees

When you implement the right technology, along with effective technology policies, you prevent data loss and the damage it does to your company’s reputation.

medical industry

3. Business Continuity

Your ability (or inability) to maintain continuity during disruptions has the potential to influence your profitability long-term.  It can also impact employee morale, customer loyalty, and your reputation. So whether your business relocates, experiences a natural disaster, or if there are network problems with your ISP, private cloud services reduce the impact on your business.

If you are migrating from one application management platform to another, you won’t need to spend a lot of time transitioning data or training your staff on a new system. If client hardware fails, you can easily swap it out for a new machine with minimal disruption.

When an account manager leaves, preserving historical customer relationship data could be a challenge. Transitioning their files and onboarding a new employee is faster and easier with cloud applications.

So whatever the crisis of the moment is, you can rest assured that your business will be up and running as quickly as can be.

4. The Internet of Things

Machine to Machine connection of objects transmits huge streams of information. From an office thermostat, to air pollution tracking sensors, to even smart trash containers, the Internet of Things is transforming the world and can give you an innovative edge.

Billions of “things” are already connected to the “industrial internet.” They include ATMs, traffic cameras or sensors in industrial equipment. By 2020, there will be 200 billion appliances, devices and objects connected to cellular and WiFi-connected networks.

Cutting edge technology can propel your business forward. And it comes in many forms: new apps and tools, web services to mitigate your data risk, the private cloud to help ensure your business’s continuity, or by connecting to the burgeoning Internet of Things. Each can enhance the bottom line, so if your business is looking for a way to gain or keep that competitive edge, consider making an investment in new technology today.


flickr photo by Danielle Elder shared under a Creative Commons (BY) license
flickr photo by WP Paarz shared under a Creative Commons (BY) license

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  • Mark Burdon

    Mark Burdon is a technology professional based in Canada. He has provided B2B content marketing services to companies including IBM, Intuit, HireVue, and Domo . He is a freelance writer with Cloudworker Writing Services.

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